The Wyoming Libraries Campaign

Wyoming's libraries are as expansive as the state, and as close as down the street.

Libraries offer more than many people realize, and we want to reach out beyond our regular users to let people know this. The new statewide marketing campaign is designed to increase understanding, use and support of Wyoming libraries.

There are two segments to this marketing campaign; the first is the "Bringing the World to Wyoming" campaign. When you see an Eiffel Tower topped with a western windmill or a pickup with a Trojan Horse trailer, you'll know that libraries have brought the world to Wyoming - and the people in this state have been changed by the experience.

This campaign included billboards, newspaper and radio ads along with marketing kits that were sent to all libraries in the state: public, academic and school libraries.

The Wyoming State Library won the John Cotton Dana Award in 2007 for this campaign.

The second segment of the campaign is a guerilla marketing effort. We are using bumper stickers in the libraries as a way to bring an element of humor to libraries and make them more interesting to residents who do not normally use the library.

Also in the second segment of the campaign is mudflap girl. This campaign's only purpose is to market the ChiltonLibrary auto repair database. Mudflap girl stickers meant to be put on vehicles, were sent to auto repair stores across the state advertising the Chilton database.

Billboard Ads
Trojan Horse
Eiffel Tower
Shuttle

Bumper Stickers
Cold Dead Fingers
Mud Flap Girl
Other Card
Enjoy the Library

Radio Ads
60 second Wicked Elk Hunt (mp3)
60 second Maritime on the Snake (mp3)

The ad agency is Barnhart

Marketing Plan Consultants
Peggy Barber and Linda Wallace, Library Communications Strategies http://www.librarycomm.com/

For more information, contact Tina Lackey, Publications and Marketing Manager, Wyoming State Library, 307-777-6338, tlacke@state.wy.us